The Russian "Firehose of Falsehood" Propaganda Model

Since its 2008 incursion into Georgia, there has been a remarkable evolution in Russia's approach to propaganda. The Russian propaganda model is high-volume and multichannel, and it disseminates messages without regard for the truth. It is also rapid, continuous, and repetitive, and it often lacks consistency. Effective solutions to the Russian model can be found in the same psychology literature that explains its surprising success.